Our Strategic Approach

GAWGi operates as a platform, not just a programme. Our power lies in convening the right actors, enabling the right conditions, and directing resources where they will have the greatest impact. We pursue a holistic strategy structured around four interconnected pillars.

PILLAR 1: ACCELERATE RESEARCH AND INNOVATION

AWG technology has advanced significantly, but it is not yet where it needs to be. Energy costs remain high. Performance in low-humidity environments needs improvement. AI-driven optimisation, advanced sorbent materials, and solar-hybrid integration all hold promise - but require sustained investment and global coordination.

GAWGi funds and facilitates collaborative research between universities, research institutes, and industry players across multiple countries. We organise technology competitions and innovation challenges to attract new entrants and accelerate breakthroughs. We support pilot projects in diverse geographies to generate real-world data and replicable deployment models. And we publish the Annual State of AWG Compendium - the definitive global reference on atmospheric water generation.

Key academic partners active in AWG innovation include IIT Roorkee, CSIR-IICT, Stanford University, BITS Pilani, and multiple EU Horizon Europe research consortia.

PILLAR 2: POLICY AND REGULATORY ADVOCACY

AWG lacks a coherent global policy framework. Standards for water quality, energy integration, and public procurement differ widely between countries. Subsidies and tax incentives that exist for solar and wind energy have not yet been extended to AWG in most jurisdictions.

GAWGi works with national governments to develop AWG-specific policies and integration pathways within national water strategies. We engage multilateral institutions - including the UN, World Bank, and regional development banks - to embed AWG in international water and climate frameworks. We develop model policy frameworks and regulatory toolkits that governments can adapt and adopt. And we participate in key global forums including the UN Water Conference, World Economic Forum, and COP climate summits.

Governments including the EU, India (Jal Jeevan Mission), UAE and Saudi Arabia (Vision 2030), and the United States (Inflation Reduction Act) are already investing in AWG. GAWGi works to accelerate, coordinate, and expand this momentum globally.

PILLAR 3: INVESTMENT MOBILISATION

The global investment needed to close the water access gap is estimated at USD 1.7 trillion by 2030. Private capital exists and is increasingly interested in water technology - but the sector lacks the investment vehicles, risk structures, and deal flow needed to channel it effectively into AWG at scale.

GAWGi facilitates public-private partnerships that combine government, development finance, and private investment to reduce risk. We develop blended finance structures - concessional loans, first-loss capital, guarantees, and results-based financing - specifically for AWG projects in underserved markets. We connect AWG companies and deployers with impact investors, family offices, sovereign wealth funds, and development finance institutions. And we support the creation of dedicated AWG investment facilities to aggregate and channel capital efficiently.

The global AWG market attracted USD 2.8 billion in 2024, up from USD 1.38 billion in 2023. Notable transactions include A1R Water's USD 63.5 million PIPE financing, Dew Point Manufacturing's USD 150 million Series C, and Watergen's USD 52 million 2024 round.

PILLAR 4: KNOWLEDGE EXCHANGE AND CAPACITY BUILDING

Even where AWG technology exists and funding is available, deployment is often limited by a lack of local technical knowledge, operational capacity, and awareness. Communities and local governments need practical support to deploy, operate, and maintain AWG systems over the long term.

GAWGi establishes global knowledge hubs - curated repositories of AWG data, case studies, technical guides, and best practices - accessible to practitioners worldwide. We develop and deliver training programmes and certification pathways for AWG technicians and operators. We create practical deployment toolkits covering site assessment, technology selection, financing, and community engagement. And we facilitate peer-learning and south-south exchange between communities, cities, and countries with AWG experience.